Advances in technology have changed nearly every aspect of society, including how you market your local business and how local business marketing companies work for you. In the past ten years or so, we’ve seen more changes in the marketing field than we have in the past 100 years. What worked a decade ago, or even two years ago, might not work today. What was once as simple as placing an ad in the Yellow Pages has evolved into a complex strategy centered around the digital world we live in today.
For your business to compete in a crowded local market, you must have a strong online presence. Considering 94% of new customers who find local services use a search engine to find a business, showing up when and where your customers are looking is vital. While having a website is a key step in establishing your business on the web, it’s only beneficial if potential customers can actually find you online. At Innovative Marketing & SEO, we help you grow your digital presence and get found by potential customers through local SEO.
SEO stands for “search engine optimization.” Essentially, it is the process of getting found online and generating traffic from the “free” or “organic” results on search engines such as Google, Bing, and Yahoo. Here at Innovative Marketing & SEO, we specialize in local SEO. In other words, we help you get found online, reach your local market, and generate leads from people in your area by implementing proven, results-driven strategies.
Identify relevant, high volume keywords to target for your SEO strategy.
From site structure to page content, each page is optimized for high local rankings.
Get your business listed on the top social & directory sites to increase visibility & rankings.
Build your online reputation to stand out in search & quickly build trust with prospective customers.
Stay up to date on rankings, traffic, and your online reputation with monthly reports.
With Google being the leading search engine in the U.S., we focus on getting your business ranked in Google’s local pack, also referred to as Google Maps or the local 3 pack. An essential piece in helping your business climb the local ladder is a verified and optimized Google My Business listing. Whether your listing needs to be created from scratch or properly optimized for higher local rankings, our team has you covered for your local business marketing needs.
While a Google My Business listing is a key first step in grabbing a spot in the coveted local pack, getting your business listed on the top directories, also known as citations, will help boost your local rankings. We get your business listed on 55+ of the best online directories, websites, apps, and maps and lock in vital information so it can’t be changed by anyone but you. This ensures your business name, address, and phone (NAP) stay accurate and consistent across the web, signaling trust and credibility to Google and making it easy for customers to find and contact you no matter where they find you online.
If your website isn’t properly structured for search, optimized for mobile, and designed to compel visitors to take action, then what’s the point of even having a website in the first place? As local business marketing experts, one of the first components we analyze is your website when we begin to develop and implement your local SEO strategy. If your site is hurting your SEO efforts rather than helping them, we’ll make the necessary changes and recommendations to help you climb the local search results. From site hierarchy and SEO friendly content to title tags and H1 headings, we’ll optimize your website for page one dominance.
Whether you are a small business, large corporation, entrepreneur, or a website owner, we provide local business marketing solutions that can bring you more business and increase your leads from your local market. We love learning about new businesses and not only the people behind the business, but how they got started as well.
"Great guys!! We were not happy with our old website that was done by another company so we gave Innovative Marketing & SEO the green light to create a new website for us and boy are we happy we did that! We never realized the amount of customers we were missing out on all because our website did not look good on cell phones and tablets!"
"The team at Innovative Marketing & SEO has been awesome to work with! We significantly increased the number of reviews we had online which has improved our reputation across the board! Don't underestimate your star ratings online!"
"Top notch service. Hands down some of the best people I've dealt with in the Philadelphia area. I've even sent several referrals to Innovative Marketing & SEO for their great work!"
"Really happy with the web services they have provided for my business after going through several bad experience with SEO companies in the past. Definitely recommend to other businesses in need of web help!"
"Anthony and Andrew are very helpful and are always coming up with new ways to improve my company. I'm not good at this SEO stuff so I'm glad I have them to take care of it for me!"
"Outstanding company! Innovative Marketing & SEO has provided us with excellent service, attention to detail and listening to our needs."
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